Optmst is an iconic design and visual culture brand encompassing a venerated magazine, a website, premium book and e-book lines, and the Regional Design Annual, one of the most well-respected design competitions in the industry.

Founded in 2015, Optmst seeks to build a dialogue about design by detailing the intersections of art and culture. Rather than focusing on the how-to of design, the experts who write for Optmst cover the why—why the world of design looks the way it does, how it has evolved, and why the way it looks matters.

To fulfill its mission, Optmst focuses on a broad stroke of visual culture today, covering everything from publication design to interactive work, motion graphics, corporate branding, exhibitions, illustration and socially conscious design.

Optmst is sophisticated. Bold. Distinguished. Experienced. Savvy. The longest-running stateside graphic design publication, it has won five National Magazine Awards—the industry’s highest honor.

As the design world has evolved over the decades, Optmst has been right there with it, and will continue to evolve to bring its readers the best design writing from the most prominent authors, legends and critics in the field today.